Product photography is something which utilizes certain tools & techniques to showcase the e- commerce products in a striking way that entices the potential buyers to make a purchase. However, e-commerce photography is an important part of both offline as well as online advertising. Because no matter whether it is about catalogues, magazine ads, online ads, brochures or company websites there is a requirement for appealing product photographs specifically when someone is selling products directly to the consumers.
Now, let’s further understand that “how pictures play an important role while selling online?”
We are in the era of visual information where the visual data plays a significant role because a human brain can process pictures 60,000 times quicker than text. And, about 90% of the information that is communicated to a brain is through visuals. So, it is great idea to implement some creative solutions of photoshoot for online product to leverage the data visualization.
And if we talk about online shoppers, they are first attracted to the visual elements instead of attracting to the written copy. That means, the quality of product’s photo reflects the brand image which ultimately helps in building the first impression. So, having the services of great ecommerce photography Kolkata is a great opportunity for sellers.
E-Commerce Photography Impacts Conversions, Do you know How?
Every image on online platforms should be appealing, polished, and professional so that it can evoke maximum engagement. Let’s find out more…
Images Serve Great to Branding
When it comes to branding then sound product photography plays a vital role to strengthen it. So, it is imperative for you to keep your product’s photography quality consistent. Doing this will make sure that your brand has its digital persona.
Quality Images attracts people to buy
There is an undeniable fact that the probability of generating sales is much low for the sellers with Amazon listings with low picture quality than the ones with better quality pictures. So, the whole idea of taking pictures perfectly is that sellers don’t have to explain it in words.
Final Words
The success of third-party sellers on Amazon is in the kind of Amazon Listing Service they’re leveraging. However, having great listing is great for sellers who want their brand to look professional and appealing. But, it’s harder to stand out in a crowded marketplace. The best way to get shoppers to click on your listings is to get creative with Amazon product photography ads. If shoppers would like what they see in the image they’ll click otherwise they’ll scroll and you miss out on a potential sale.
And, the shoppers are visual, so what they see helps them to make a smooth buying decision because buying decisions are influenced by images. However, sellers have to follow some strict image requirements to sell on Amazon or any other online platform which are tactics that can be used to draw attention to product pages. Foto360Kolkata is the top agency providing Amazon, Flipkart, Myntra product photography Kolkata while following their all the image guidelines along with Product Catalogue Design service for Amazon and Flipkart.
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